Choosing Colors For Your Brand – So, you’re creating your small business, think about names, logos, brand color palettes, etc. Ah, happy times!
I was at that point a couple of years ago, and I was ready to do anything! But to be honest, when it comes to colors, I was confused at first.
Choosing Colors For Your Brand
We all know that we remember many important brands by color. Think McDonald’s, Starbucks, Standard Chartered and Vodafone.
Choosing Your Brand Colors
But how do you choose that color, and more importantly, a color palette (a group of colors) that defines your brand and fits your personality well? You want to choose colors that you really like. And the colors that you think are important to your personality, you can see them often, they become second nature to you. But here’s the thing.
The first thing you should do is choose a color that represents the brand everywhere and in every way.
90% of major brands have one or two colors that they use regularly. Therefore, do not confuse people with many colors, and try to stick to one color only if possible.
How To Choose The Right Colors For Your Brand
To choose the perfect base color for your brand, you can refer below 5 points and little tips to keep in mind.
What is your brand message? What are your values? Your difference? Because the more you stand out in a chaotic industry, with your uniqueness, the stronger your brand will be. Let’s look at some examples below.
Many banks choose blue and red. These are energy colors. Sometimes they go for green as the color of money. Check out this image from Designmantic.
Increase Brand Recognition: Color Increases Brand Recognition By 80%
But then you completely agree on the confusion that some banks are defined by their values. For example, Maybank created the TIGER acronym to match its values.
The department is moving towards more colorful images, with bold black symbols, which encourages women to experiment with makeup.
And then you have a brand like Opportunity that is pink and happy and fun and pop art. He describes his brand philosophy as “life with a smile.” The difference is immediate.
The Meaning Of Brand Colors & How To Use Them
So what are other people doing, what do you want to do, what is your brand story, what color do you think goes best with you. So their colors, look and feel completely follow their brand story.
There are many studies on color theory. And its effects on people. Without going into details, let’s assume that in general, each color represents an emotion and a state of mind. Therefore, before choosing a color, try to understand what each color means. Brizi describes some basic color states:
So once you know the general definitions, choose a color guide with the feeling you want your audience to associate with your brand. You can always choose different shades and variations of color (for example, if you choose green, you can decide later whether it is lime green, olive green or moss green).
Why Choosing The Right Colors Matters
See below the infographic of the company logo what kind of emotion/vibration it conveys, with different colors.
Track people based on your brand message and what you stand for. For example, if you sell insurance, you have an important and neutral person. However, if you are a young entrepreneur who wants to break the mold and do unconventional things, you may want a more fun and energetic brand personality. Then enjoy fun and fun colors.
At this point, you need to think about where your audience is. Because the same color has different meanings in different cultures. For example, in Asian cultures like India and China, red represents prosperity, love and death in Nigeria!
How To Create Your Brand Color Palette?
Relax, don’t sweat. Once you have chosen your main brand color and know which culture/country/ethnicity you want to reach your business, do a quick check to make sure the color will not offend them.
Your color should resonate with the audience you want to communicate with. This is where I didn’t do my research as well as I should have.
Look, I love the color purple. It is high value, strong, powerful, dynamic yet warm. It’s dynamic and matches my brand story and personality. Because I’m strong from the inside, and I want my clients to feel the same way, I think it’s a powerful color.
Choosing And Applying Colors In Your Site
I don’t have the budget to do proper research and I don’t do much online either. When I showed the color on my website to some people, both men and women said they liked it. My target is the expat population in Singapore and they all responded well.
At some point, I realized that most of my clients were women, especially those who found me through my website. But I don’t attach much importance to it. Then after telling my husband repeatedly about his comments, I dug deeper and realized that it had nothing to do with color. Then I talked to a client who said he loved her, but didn’t tell his boss because he probably wouldn’t call her.
Hmmmph… men don’t like purple! When I actually went and pestered my male friend again for feedback, they agreed that they thought the design was good, but they had not spent much time on the site. There are many colors that you do not connect with. He didn’t want to say anything at first because he didn’t want to hurt my feelings. And each man feels really disconnected, so it’s better to keep quiet.
How To Choose Two Brand Colors For Your Business
So I settled. I changed my website to include more white, added more blue and less pink, reduced color intensity and added complementary colors with soft grays. This is what it looks like now.
So it’s still purple, but it’s turned on, and if you browse the site, you’ll see that I sometimes use teal for highlights (hence the similar color scheme).
A color palette is basically a selection of two or three colors that you can use throughout your brand. Your color palette should include the following:
Choosing Colors For Your Brand — Mushaboom Studio
Manual color scheme: A color scheme that consists of the dominant color + the colors next to the dominant on the color wheel. See the image below from Homedit.
Complementary color scheme: Your dominant color scheme + the opposite dominant color on the color wheel. See the photo below from the Paper Mill Store.
Think of any big brand. They often have great color. So don’t go overboard using too many colors, and stick to one or two colors at most.
A Quick Guide To Creating Your Brand Color Palette
So, you’ve read everything, but you’re still not sure which colors are right for you? How do you know what colors to choose? So a very nice and fun tool called Colors.co that allows you to choose all kinds of color schemes.
An easy way to try? Click Create or Explore until you get close to the base color. Watch this video to see how it works.
Then we move on to the next step, which, you know, I didn’t do well, but I should.
Brand Colors: How To Choose The Right Ones For Your Brand
I learned an important lesson from my first mistake. Look, your loved ones want the best for you, just like my friends. They don’t always tell you what they don’t like because they think it only affects them. He didn’t want to say anything at first because he didn’t want to hurt my feelings. And each man feels really disconnected, so it’s better to keep quiet.
So, of course, try to do as much research as possible and make sure that the color you choose doesn’t bother your audience. Encourage your most supportive fans, especially people who represent your target group, to give you positive feedback, like you’re a great girl/guy, and do it with you.
Sometimes you may not be able to reach a particular target in your immediate circle. Kind of like you’re marketing to an age group that you don’t have close interaction with. Pass around. Ask your contacts to ask people they know.
Using Color Psychology To Imbue A Clothing Brand’s Identity With All The Right Hues — Alton Road Digital
If they all like your choice of color palette and it fits your branding story, you’re all set!
I assume you have a graphic designer create your logo? A brain dump of everything that came before it. Share your preferences for traditional colors and palettes, walk them through what you want the brand to be, and tell them how to bring your brand and logo design to life with the colors you select!
Do you design your own? No sweat. Try the colors you’ve chosen so far and see how they match your logo.
Best Logo Colors For Your Brand
Great tool to experiment with
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