Most Popular White Interior Paint – With endless options to choose from, choosing the right white color can seem like a daunting task. In this post, I’ll help you narrow down your search with real-life examples of the most popular white colors chosen by designers.
The paint colors in this guide include tried-and-true favorites that often appear in designer lists and home improvement magazines on the web. Come dive in and find out why these colors stand out from the crowd.
Most Popular White Interior Paint
There are more shades of white than any other paint color, so the first step is to do a little research to narrow it down (this blog post is a great start!).
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I find paint decks very helpful when comparing colors to each other (I bought Sherwin Williams and Benjamin Moore decks for under $30).
Once you’ve identified a few favorites, order peel-off paint samples to test them out for yourself. This is the most important step – don’t skip it! I usually order at least 5-10 colors to be safe, as they always look a little different in person than they do online.
The LRV, or light reflectance value, indicates how light or dark a paint color appears on a scale of 0 (black) to 100 (white). The darker the paint color, the lower the LRV number. The lighter the paint color, the higher the LRV number. This number is useful when comparing paint colors, as photos can be deceiving.
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Sherwin Williams Alabaster is a warm, creamy white color with yellow-beige undertones. It’s a personal favorite of mine and it’s the color I’ve used in Hacienda Hideaway and in our own home.
Considered whiter than true white, alabaster can range from crisp and light to dark white and later pale yellow. With LRV 82, this white color is on the darker end of the spectrum.
Alabaster can chameleon depending on the room/time of day/light source, so you’ll definitely want to test it before painting the walls. I personally love the cozy and comfortable feeling it provides in our homes.
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Chantilly lace is clean and pure white with minimal undertones. It is Benjamin Moore’s brightest white with an LRV of 90, making it the brightest and most neutral white available. This lack of focus makes it a versatile choice for a wide range of design styles and color palettes.
Its sharp and neutral appearance makes it a popular choice for wall coverings, ceilings and kitchen cabinets. It’s a classic, beloved white and one of Benjamin Moore’s best-selling colors.
Cloud White is a warm, light creamy white with lighter shades towards the warmer spectrum. This touch of warmth in contrast with light, cold white has a soft and balanced effect.
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With LRV 85, Cloud White is not as bright and reflective as some other whites and can be considered an off-white. Extra warmth can make a space cozy and comfortable without feeling too stark or clinical.
Decorator White is a versatile shade that works well on walls, moldings and shelves. It is a soft, pale white color with cool gray undertones.
When placed next to a bright white with a high LRV value, decorator white can appear slightly gray. Nevertheless, it remains one of the most popular choices among designers for walls and cabinets.
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Sherwin Williams’ Extra White is one of the cleanest and purest whites on the market. It is a cool and fresh white color with blue undertones. It is often used as a decorative color, but it can also work well as a wall color in rooms with warm natural light.
This is one of Sherwin Williams’ most popular colors – in fact, most painters give their clients more white if they don’t know which white to use for finishing. Many builders also use extra white as their standard base trim color.
Pure White is Sherwin Williams’ most popular white color (and maybe of all time)! This versatile, bright white color has a slight yellow tint that keeps it from looking too dark.
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It’s a soft white that’s often used for trim, but also works well on walls, cabinets, and exterior trim. It’s a safe choice in the kitchen because it doesn’t clash with a lot of whiteboards and appliances.
Simply White is a popular and versatile white color known for its bright and neutral appearance. It is known for looking clean and fresh without looking too harsh or cold.
It has a slight hint of warmth, which is especially noticeable with cool colors (such as gray marble countertops in the kitchen/bathroom).
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Super White is a pure and bright white color with slightly cooler undertones. It is a popular choice for modern and minimalist design.
If you are looking for a bright and fresh white – Super White should be on your list of paint swatches to test!
The darkest shade on the list, Benjamin Moore’s Swiss Coffee, is a classic creamy off-white that has been popular for centuries.
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Swiss coffee has a bitter, yellow-tinged green color. It works best with warm earth tones and is a popular choice for pairing with old granite and laminate countertops.
Dove White is Benjamin Moore’s best-selling color. It’s a soft and warm off-white with light gray undertones that keep it from looking pale.
It is a notable favorite among designers due to its versatility and balanced tone. It’s a proven option that looks great on any surface in the home.
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Here are some real side by side color swatch comparisons. You’ll see how different they can look from room to room and in each photo. This shows how important it is to test samples at home!
White is perhaps the most difficult color to choose because there is a surprising range of shades available and distinguishing the subtle differences between them can be challenging.
Natural and artificial lighting in a room can dramatically change the appearance of white, so it is important to consider the lighting conditions of the room. In warmer lighting, white can appear more pleasant and take on a slightly warmer tone. On the contrary, in cold fluorescent or LED lighting, it can appear sharper and colder.
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White is also highly reflective, meaning it picks up the color of surrounding objects. Consider the furniture/decor in the room and the view from the window, as the walls will reflect these colors throughout the day.
Of course, in my opinion, the best way to sample polish colors is with peel-off swatches and sticks. I am constantly testing new colors and looking for ways to make the process more efficient. Here’s why I made the change:
Pro tip: Sampleize also sells a warm white and cold white bundle with their most popular whites at a discounted price!
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Paint colors with the highest LRV (aka, bright white) are Kelly Moore Whitest White (LRV: 94.6), Behr Ultra Pure White (LRV: 94.4), Sherwin Williams Highly Reflective White (LRV: 93), Benjamin Moore Chantilly Lace (LRV) . : 90).
The recommendations in this guide also apply to moldings and skirting boards. If your walls are not white, you may want to consider the overall color scheme and choose a shade with complementary undertones. For a clean and cohesive look, try using the same color as your wall color but with a satin or semi-gloss finish to provide contrast.
If your walls are white, for visual continuity it is recommended to continue the same color on the ceiling (in a flat/matte version). If your walls aren’t white, but your trim is, consider using a trim color (even in a flat/matte finish). Some of the most popular choices from designers include Sherwin Williams Pure White and Decorator’s White; Benjamin Moore White Dove, Super White and Chantilly Lace.
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Other designer favorites include Sherwin Williams Greek Villa, Snowbound, Dover White; and Benjamin Moore’s China White, Aesthetic White, Atrium White.
Wow, I think that covers it! If you are planning to choose white in the near future or in the future, be sure to bookmark this page for future reference.
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Hi, my name is Jenna and I have been designing and building homes since 2008. Join me as I learn, share your experiences, and hopefully be encouraged/inspired!
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When choosing the perfect white, it’s easy to go wrong with the undertone. And while I’ve covered many versions of white (including the ones that fill my glass at night), today we’re going to talk about shades of white!
Pick The Perfect White Paint For Your Project
If you’ve been reading my blog for a while (drinking the ginger-flavored Kool-Aid), you know that LRV is important.
If you don’t know, you should know
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